![]() AWStats uses the web server as place to measure. In addition to the unit of measurement, the place where data is collected is different, too. If the series spans beyond the hour, the visit is counted as two. AWStats (unique)visit: a (unique) IP-address accessing a series of pages on a web server within one hour.Google Analytics session: a series of page views from the same browser on a website with no longer than 30 minutes between clicks, except at midnight.Google Analytics mainly works with "Sessions" while AWStats uses (unique)visits: Probably the most important difference between the systems is the unit of measurement. AWStats is used for web, mail, streaming and file servers. It is not able to track individual users across different websites. Because of this, AWStats has a limited scope. AWStats must have access to the server log files, which is often done by installing AWStats on the server itself. Earlier, I wrote about helping people with free software, explaining the benefits of free software (it's not just money). AWStats availabilityĮverybody can use AWStats as it is available as free software, including its source code. After analysing this activity record, AWStats provides detailed insights in web traffic. Inside the log file, individual connections between the web server and the internet device (phone, computer, tablet) are registered. The web server log contains the complete record of website traffic. The name AWStats is an abbreviation for "Advanced Web Statistics". Originally created by Frenchman, Laurent Destailleur in 2000, AWStats is a widely used server program that analyses web server log files. Google Analytics is used on websites, inside apps and games. While these profiles are great to deliver personalised ads, they are also reason for privacy concern. This allows Google to combine Analytics data from different websites to create accurate profiles of people surfing the web. ![]() Google offers Analytics without charge: when you use Google Analytics you agree to share your traffic data with Google. The code makes your internet device connect to the servers from Google - which then count all these connections to generate usage statistics. ![]() This initiates the tracking and profiling used by Google to generate web statistics. Google Analytics works by placing a small piece of programming code on your website (or inside your app). Google launched the service in 2005 after acquiring multiple software companies specialised in analytics, most notably Urchin and Adaptive Path. Google Analytics and AWStats - web traffic statistics software Google AnalyticsĪs part of the Google Marketing Platform, Google Analytics is one of the most widely used web traffic analytics programs available. I'll try to explain why reports from Analytics and AWStats differ (and why I think it doesn't really matter). You might expect that both web analytics programs would report the same amount of website traffic, but this is not the case. Time to shed some light on the magic of web statistics. Which is better is often debated, but few people really understand the differences. Some of my customers use Google Analytics, others use AWStats, and some use both. This month I have been working on website statistics, tracking traffic using different technologies.
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